A 200-person company sends, conservatively, tens of thousands of external emails a month. Each one lands in the inbox of a customer, prospect or partner - people who already know you. That is distribution most marketing teams would pay handsomely for, and you already have it.
A signature banner is a small, tasteful strip under each person's signature promoting one thing: a product launch, an event, a webinar, a hiring push, a seasonal offer. Because it rides on real one-to-one email, it arrives with the trust of a personal message rather than a marketing blast.
The key is restraint. One message at a time, clearly relevant, and measured - not a cluttered advert that undermines the professional signature above it.
Footer365 lets you target banners the same way you target signatures: by team, department, seniority, or internal versus external recipients. Your sales team can run a different banner from support. New-business emails can carry a different call to action from internal announcements.
It is the marketing suite the incumbents lock behind their top tier - included for every user.
Because every banner link is tracked, you can finally answer the question "what did email signatures return this quarter?" with a number: impressions, clicks and click-through rate per campaign. That turns signatures from a branding checkbox into a channel you can justify and grow.
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